It is estimated that one in four Americans is currently battling some form of skin disease. And according to reports issued by the American Academy of Dermatology at their annual meeting, Americans should expect that the prevalence of skin disease will continue to rise. Did you know the soap, lotion, shampoo, and even the laundry detergents you use can effect your skin? Have you sat down and really read your product labels? Look up those big words, it may surprise you what you're really putting on your body. It's no wonder our skin is literally screaming for help!